JCPenney When It Fits You Feel It
From the hottest Fall fashions to trendy back-to-school essentials, when you find a look that fits your body as well as your style and budget, it shows. That was the message JCPenney wanted to promote with their new branding campaign “When It Fits You Feel It”.
WHEN IT FITS YOU FEEL IT / WOMEN’S FALL FASHION TV
WHEN IT FITS YOU FEEL IT / WOMEN’S FALL FASHION PRINT
WHEN IT FITS YOU FEEL IT / WOMEN’S OOH
WHEN IT FITS YOU FEEL IT / TEENS BACK TO SCHOOL
WHEN IT FITS YOU FEEL IT / KIDS BACK TO SCHOOL